Application
This unit applies to floor and sales team members responsible for merchandise displays for a retail business.
Prerequisites
Nil
Elements and Performance Criteria
Element | Performance Criteria |
Elements describe the essential outcomes of a unit of competency. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
1. Identify requirements for displays. | 1.1.Identify purpose, audience and products for each display. 1.2.Identify organisational requirements and research relevant information where required. 1.3.Identify available budget and resources required to create the display. 1.4.Identify and consider constraints or factors that may affect the creation of the display. |
2. Develop display ideas. | 2.1.Generate ideas for the display using creative thinking techniques. 2.2.Test ideas against display and organisational requirements. 2.3.Discuss display options with relevant personnel. 2.4.Modify display ideas and refine according to feedback and confirm with relevant personnel. |
3. Plan and build displays. | 3.1.Develop ideas into simple display plans. 3.2.Source resources, materials and products to meet plan requirements. 3.3.Create displays following display plans. 3.4.Seek assistance from relevant personnel where required. 3.5.Review display and make refinements as required. |
4. Maintain displays. | 4.1.Regularly clean and tidy displays and replace products as necessary according to display plans. 4.2.Make changes or alterations to the display as appropriate. |
Required Skills
Required skills |
communication and interpersonal skills to: communicate display ideas to others seek and accept feedback through clear and direct communication use and interpret non-verbal communication use language and concepts appropriate to cultural differences creative thinking and design skills to generate ideas for improving displays initiative and enterprise skills to ensure efficient and cost-effective use of resources observation skills to identify when display needs to be changed, updated or altered sketching and writing skills to represent ideas in a simple display plan |
Required knowledge |
audiences for and required effects of displays basic design principles, including: colour flow of product shape use of space organisational requirements, including: environment, health and safety compliance location of displays visual merchandising standards visual merchandising display options |
Evidence Required
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: identifies the requirements for new displays creates display plans that meet the requirements of the product, audience and organisation plans and builds displays, according to plans maintains displays. |
Context of and specific resources for assessment | Assessment must ensure access to: a real or simulated retail work environment relevant documentation, such as store policy and procedures manuals display space a range of display products and materials. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: observation of performance in the workplace third-party reports from a supervisor customer feedback written or verbal questioning to assess knowledge and understanding. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Range Statement
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included. | |
Purpose | attracting customers into the store new products new range promotion sale. |
Audience for display may include: | internal and external foot or vehicular traffic new or repeat customers people from a range of social, cultural and ethnic backgrounds people with varying physical and mental abilities people of different ages people with varying degrees of language and literacy. |
Relevant information may be sourced from: | colleagues direct observation internet magazines marketing personnel technical personnel written reports. |
Resources may include: | equipment and technology fixtures and fittings labels and tickets new or recycled materials staff time. |
Constraints or factors may include: | availability of materials budget product characteristics space staff time. |
Creative thinking techniques may include: | brainstorming creative writing drawings lateral thinking mind mapping product association telling stories using prompts visualising. |
Organisational requirements may include: | aesthetics allocated space branding budget work health and safety (WHS) organisational standards staff store policy and procedures, including: housekeeping and waste disposal procedures WHS procedures. |
Display options may include: | indoor or outdoor lighting sound static or moving. |
Feedback may be sought and received: | in groups in writing individually verbally. |
Relevant personnel may include: | external personnel with visual merchandising expertise manager team leader. |
Display plans may include: | checklist of materials and equipment required simple sketches of planned display. |
Sectors
Cross-Sector
Employability Skills
This unit contains employability skills.
Licensing Information
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.